Big Mac wants you.
Hyping what it calls National Hiring Day on April 19, McDonald's Corp. launched an ambitious campaign April 4 to recruit a whopping 50,000 people to its already massive workforce of 600,000. The push aims to recast McJob—a derogatory slang for a low-paying, dead-end job—into a desirable employment opportunity.
"McJob is going to enter the conversation," said Rick Wion, social media director at McDonald's USA. "Rather than avoid the term, let's embrace it and turn it on its ear."
The company said it is looking for all types of employees, from crew members to managers to corporate employees, in anticipation of the busier summer months.
Prospective employees can apply in person at any of the company's 14,000 U.S. locations or through the McDonald's website.