The 60-second spot for "Top Spin 4" features a scantily-clad Serena playing the new video game against an actress wearing even less clothing. The matchup is billed as "the world's sexiest tennis player" against "the world's sexiest tennis gamer." There are shots of nearly bare bottoms, unseemly facial expressions and lots of cleavage, accompanied by a thumping techno beat and suggestive moaning. At the end of the ad, Williams asks breathily, "You realize this is a fantasy, right?" (Click here to watch the banned advertisement. Borderline NSFW.)
A link to the video was sent out on Twitter earlier this week by the actress who appears in the ad. After an immediate backlash, 2K Sports distanced itself from the commercial.
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