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Seattle Seahawks assistant coach Rocky Seto wanted to get the word out that he had accepted the defensive coordinator position at UCLA. He texted reporters the news, told his friends and family, and watched congratulations pour in on his Facebook page all before the official announcement was made.

The early dissemination of the news had an unintended consequence. A massive fan backlash to Seto's hiring, ignited by the coach's preemptive self-congratulations, caused UCLA to rescind the offer.

A college newspaper reported last week that Seto sent a text message to a reporter saying that he had accepted the coordinator position at UCLA. It was a return to college for Seto, who played at USC and later served as defensive coordinator under Pete Carroll before following the coach to Seattle when he took the head coaching job with the Seahawks.

UCLA fan sites exploded with the news and immediately began a "Veto Seto" campaign aimed toward the school's athletic director. The website, Sports By Brooks, explains the root of the anger:

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