IOWA CITY, Iowa -- The Iowa Hawkeyes don't need to be reminded of the importance of a strong finish. Or the ramifications of a weak one.
Last season, Iowa lost on the road to Wisconsin by 27 points and were thumped at Minnesota, 88-53, in its final two games before the Big Ten tournament.
Though the Hawkeyes hung close before falling to Michigan in the conference tourney, that lackluster road swing seemed to be the final straw for coach Todd Lickliter's tenure in Iowa City.
The Hawkeyes (10-19, 3-14 Big Ten) faded badly Wednesday night in an 85-66 loss at Michigan State, the same team it beat by 20 a month ago.