Why Lauren Alaina Will Outsell Scotty McCreery

Scotty McCreery was just declared the 10th "American Idol" winner, but as the past two seasons' Crystal Bowersox and Adam Lambert can tell you, winning isn't everything. Both of those runners-up have sold more albums than the respective contestants who beat them, and I have a feeling this season's runner-up, Lauren Alaina, will continue that pattern when she and Scotty release their albums later this year.

Why, do you ask? Read on.

1) Lauren May Get More Airplay - "Idol" fans loved Scotty, yes, but country radio staffers don't seem to be quite as enthusiastic. Stark Radio recently reported that country radio broadcasters are already resistant to Scotty; WFRE's Jess Wright even said, "If Scotty McCreery gets signed, I'm gonna need to change my phone number," and KUZZ's Toni-Marie quipped, "I'm calling in sick the day they bring Scotty by on the radio tour." These same programmers also seemed to think Lauren has a good shot, with the right material and proper handling.

2) Lauren May Get Better Material - For her first single, Universal Records honcho Jimmy Iovine gave her "Like My Mother Does," a catchy, heartstring-plucking ballad about a young girl's admiration for her mom. Aw. Scotty, on the other hand, got the grammatically awkward "I Love You This Big," with a silly chorus a boy might sing to his mom at age 5, not age 17. Were the "Idol" powers-that-be, who clearly wanted a girl winner this year, trying to sabotage him by giving him the weaker song? I don't know--but I don't think "I Love You This Big" did him any favors, and if he gets material like that for his first album, those above-mentioned radio programmers aren't going to change their minds about him.

3) Lauren May Get More Label & Management Support - It's been proven that if the "Idol" powers-that-be don't get the winner they wanted, they'll proceed with their original plans anyway. For instance, Taylor Hicks won Season 5, but all the 19 Entertainment marketing efforts that year went into making Chris Daughtry a star. Way more support was given to Adam Lambert than Kris Allen, and we all see how much effort the "Idol" machine put into launching Lee DeWyze's career. On this week's final showdown it was obvious how hard Lauren was pimped over Scotty, and while that attempt failed, that doesn't mean Lauren won't get a bigger marketing budget and bigger push later on.

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